Where Passion Meets Education
Building a community of lifelong learners!
Where Passion Meets Education
Building a community of lifelong learners!
Call for chapters
Book title: Project Management for Conceptualizing and Delivering New Hospitality Assets
Editors
Gert NOORDZY | Richard WHITFIELD | Tim FLOHR
Introduction
Noordzy and Whitfield (2021) previously introduced a well-defined project framework for hospitality asset owners and developers to conceptualize and deliver new hospitality projects to operations. To ensure an optimal outcome is achieved, all phases of the new hospitality development project life cycle must be considered holistically, to ensure coordinated planning and execution of project activities in each phase, and integration of the interdependencies across all phases.
Hotels, resorts, restaurants, etc. are a specialist asset class requiring active and focused oversight. They are dynamic income producing assets that if bought, developed, operated, and disposed of at the appropriate times can yield superior returns.
A hospitality asset development project life cycle is the structure underpinning delivery of a new project . It is a conceptual model, defining the inter-related phases of new hospitality asset projects, and provides a structure for governing the progression of the work, as shown in the figure below.
Hospitality development project life cycles are predictive: the products and services are well-understood, and there is a substantial base of industry practice. Moreover, the project scope and schedule, and the budget to deliver that scope within the timeframe, are generally determined very early on in the hospitality asset development project life cycle.
About the book
This book will build on the above conceptual model to provide a comprehensive “how-to” guide for aspiring hospitality asset owners and developers, and their project teams. It will describe the processes and activities in each phase, and the interdependencies between phases, of the hospitality development project life cycle. Each chapter will describe the planning and execution of processes and activities in the specific phase covered, from a relevant industry practitioner’s perspective.
List of chapters
Hotel conceptualization stage
1. Business case
2. Sustainability
3. Conceptual Planning
4. Feasibility (Study)
5. Brand and Operator Selection
6. Financing
7. Approval
Hotel delivery stage
8. Professional Services & Consultants Selection
9. Land Acquisition
10. Architecture
11. Interior Design & Engineering (2 sub-chapters)
12. Procurement & Construction (2 sub-chapters)
13. Fit out
14. Pre-opening
15. Post Opening
Invitation
The editors are inviting qualified industry practitioners to write chapters, describing the planning and execution of processes and activities in the specific phase, based on relevant industry experience, best practices, and common pitfalls.
As well as providing the needed textbook content, selected chapter authors are expected to participate in providing other learning resources, including learning activities, multi-media interviews and relevant work templates for their chapters. The expectation is that a full chapter will contain between 7,500 and 15,000 words.
The editors intend this new textbook to be the definitive guide for conceptualizing and delivering new hospitality assets, and so it is an opportunity for experienced practitioners to become authors and have their expertise recognized and to give back to and improve the wider hospitality industry community.
Structure of a chapter
Each chapter will be drafted by 2-3 authors who are subject matter experts in a relevant phase. Each chapter will be structured as follows:
1. Introduction to the chapter.
2. Key learning objectives of the chapter.
3. Core chapter content about the phase.
4. One positive case study to illustrate the phase.
5. On negative case study to illustrate the phase.
6. Callouts for “Key success factors” and “Hurdles for implementation / traps to avoid.”
7. Conclusion.
8. Branded video snippets to share real-life learning experiences on the phase.
9. Working templates.
Submission guidelines
A brief proposal for a book chapter is needed from prospective authors before the proposal submission due date, describing the phase, objectives, scope, and structure of the proposed chapter. Proposals needs to be approximately 500 words with title (the name of the respective phase) and list of authors.
Prospective authors should email their proposals in PDF format to the editors by the date mentioned below. Once accepted by the editors, there will be a series of “kick-off” meetings for authors to prepare and submit full manuscripts. These manuscripts for the book chapters must be original and not previously published elsewhere or currently under review.
Acceptance of chapter proposals will be communicated to lead chapter authors after due review to ensure relevance of the structure of the proposed chapter.
Important dates
· Deadline for abstract submission: October 31, 2023.
· Abstract acceptance notification: January 31, 2024.
· Deadline for introduction and key learning objectives: February 28, 2024.
· Deadline for core chapter on the phase: August 31, 2024.
· Deadline for positive and negative case studies: November 30, 2024.
· Deadline for callouts, conclusion, and completion of chapter: January 31, 2025.
· Deadline for videos snippets and working templates: March 31, 2025.
For additional information, please contact the editors at gert.noordzy@hospitalityprojectmanagement.institute, richard.whitfield@hospitalityprojectmanagement.institute, or timothy.flohr@hospitalityprojectmanagement.institute.
About Us
Gert Noordzy
Richard Whitfield
Richard Whitfield
International hotelier, acknowledged hotel opening process maven and Organizational Project Management expert for the hospitality industry.
Forward thinking approach to opening new properties, providing expert strategies and comprehensive solutions for any type of new hospitality project. These facilitate ‘on time, on brand, on budget, o
International hotelier, acknowledged hotel opening process maven and Organizational Project Management expert for the hospitality industry.
Forward thinking approach to opening new properties, providing expert strategies and comprehensive solutions for any type of new hospitality project. These facilitate ‘on time, on brand, on budget, on customer’ openings, ultimately optimizing a property’s value and increasing investment returns.
A proven leader with the ability to set strategy, direction & purpose, and scale up the organizational capabilities to execute.
Author of the book on Project Management of Hotel Opening Processes. Educator. Blogger at HotelsMag.
Richard Whitfield
Richard Whitfield
Richard Whitfield
10 years IT consulting and computer software development; 14 years university teaching at post-graduate level; 8 years academic management and business management consulting; 8 years experience running substantial companies in China, Hong Kong and Macau.
Tim Flohr
Richard Whitfield
Tim Flohr
Tim Flohr, MBA, PMP, CFBE, is an Assistant Professor of Teaching, Internship Coordinator, and UofM Global Coordinator at The University of Memphis’ Kemmons Wilson School of Hospitality and Resort Management. In 2019, Flohr was the Founding Program Director of the Kemmons Wilson Culinary Institute, one of the largest culinary arts schoo
Tim Flohr, MBA, PMP, CFBE, is an Assistant Professor of Teaching, Internship Coordinator, and UofM Global Coordinator at The University of Memphis’ Kemmons Wilson School of Hospitality and Resort Management. In 2019, Flohr was the Founding Program Director of the Kemmons Wilson Culinary Institute, one of the largest culinary arts schools in the Mid-South. He has more than 25 years of leadership experience in the foodservice industry and project management throughout the Mid-Atlantic region and New York City. In 2011, he transitioned to academia as the Director of Operations for Drexel University’s Hospitality and Culinary Arts program.
Flohr received his bachelor’s degree from the University of Delaware’s Hotel, Restaurant and Institutional Management Program in 1997 and he earned his MBA, with a concentration in Business Analytics, from Drexel University in 2015. He is currently pursuing his EdD in Higher Education at the University of Memphis. In addition to his academic credentials, Flohr attained PMP® (Project Management Professional) certification from the Project Management Institute in 2014, CFBE® (Certified Food and Beverage Executive) certification from the American Hotel and Lodging Educational Institute in 2012, and SHRM-CP (Human Resources) certification in 2021.
Flohr currently holds active memberships and/or serves on committees in numerous professional organizations including the Memphis Restaurant Association, Tennessee Hospitality and Tourism Association, Project Management Institute, Professional Convention Management Association, National Association of Colleges and Employers, International Council for Hotel, Restaurant and Institutional Education, and the Cooperative Education and Internship Association. Flohr currently serves as the Chair of the Board of Governors for Eta Sigma Delta, the national honor society for travel and tourism. .